Colin Buchanan


- User studies and research
- Digital Design
- User Experience
- Icon Design
- Digital Strategy
- Responsive Development
- Custom CMS Integration (Shopify)
- Custom Shopify App Development
- Ecommerce
- Launch strategy



Currently, the music industry is fragmented online with customers being able to purchase or freely stream digital content across a wide range of platforms. Colin Buchanan gave us the task of creating a one-stop shop for his fan base to purchase and download his music catalog.

We conducted an extensive competitor analysis to see how other musicians tackled this challenge and developed a UX strategy that allowed Colin Buchanan to promote sales via iTunes and the Google Play store as well as shop directly all through the website 

Working with Colin and his team, we built a Shopify store which allowed users to search for albums and concert movies by type and by genre. Then once an album or movie was selected, users could purchase individual tracks, direct downloads, sheet music, lyrics and more!

The website was integrated with Fetch App and SendOwl to ensure all digital files were sent to customers without manual input from the customer service staff.

Once the site was built, we then completed a content migration of Colin's entire music catalog to the new store.